Following on the success of the newsletter, David Frey released it’s companion ebook - “The Small Business Marketing Bible” which quickly became one of the biggest selling internet marketing books online. At the same time David stepped up his efforts in his own niche - the hot tub and pool construction industry.

David is currently the president of marketing best practices and has helped a range of businesses to improve their operations over the past decade. He focuses primarily in his chosen niche of spas and pools, and doesn’t tend to do any speaking engagements outside of these industries anymore. Davids website remains a valuable resource for anyone hoping to learn more in the area of small business marketing practice, whether they have a firm marketing plan in place and wish to tweak it for optimal performance, or even if they have no marketing or ideas about marketing and are looking to develop a new strategy for their company from scratch.

Along with the small business marketing bible, David promotes three other quality products: “The Instant Referral System”, “Coaches and Consultants marketing Bootcamp” and “The Do It Your Self Television Marketing System”. He has also developed a huge range of free resources which he distributes from his website.

The success of the launch took a lot of people by surprise, as it seemed that John Reese, the marketer, had come somewhat out of nowhere. This was obviously not the case, with his online success beginning well before Traffic Secrets spectacular launch. John developed a photo hosting service for Ebay users which grew to become a $100,000 per month business due simply to being the right product at the right time.

John’s success has come from understanding and becoming a master at two key areas of Internet marketing - creating anticipation in your client base, and the power of leverage. When he released Traffic Secrets he didn’t d it all alone. He tapped into the amazing advertising power wielded by marketers who owned huge lists. When all of these lists started recommending the same product, the success of Traffic Secrets was all but guaranteed.

John’s resume is studded with success stories, and two big events loom in 2008. The first is the sequel to traffic secrets - Traffic Secrets 2.0. The second is the long anticipated release of the Income.com website. John has owned the domain name for some time, and there is plenty of speculation about exactly what has been developed on it. The splash page promises a free internet marketing resource site, and considering the time it has been in development we can expect something a little special.

Russell began internet marketing while he was still at university and his basement operation had sold quarter of a million dollars of product in his last year of study and over 1 million dollars worth of product within one year of his graduation. Since then Dotcomsecrets.com Inc has developed into a multi million dollar business that is run out of Boise, Idaho.

After the birth of his twin sons, Russell Brunson took the necessary steps to take his online hobby to the level of a serious business. The business employs between twenty and thirty staff in it’s office, overseas and in a dedicated call center. The success of Dotcomsecret.com Inc has seen Russell on television, in magazines and invited to numerous public speaking engagements.

The Dot Com Secrets DVD course that bears the name of Russells Company was taped over a three day workshop Russell held in 2006. The original seminar was designed by Russell not for sale, but to help interested friends and family who were interested in getting started in the Internet marketing game. Included in the course is a special appearance by Russells own father who deals with a couple of topics which are often neglected in this kind of Home study course - the dangers associated with creditors and predators. The 14 DVD course has been described by many people as the best foundation course in setting up and running and online business that is available today.

In May 2008, Russell released his latest product, affiliate evolution, which teaches affiliate marketers how to multiply their affiliate commissions.

His “Definitive guide to Google Adwords” has shown hundreds of people how to move from getting by on Adwords to moving their business into overdrive. His expertise are available at no cost in a free course on his website that has more content than many ebooks selling for $47 or even $97, and his Definitive Guide just builds on that valuable information.

Traffic is the vital ingredient to the financial success of any website, and Perry is an expert at showing you how to get not just traffic, but laser targeted traffic coming to your site in droves, and at the cheapest prices possible. And who doesn’t want that?

Perry goes a step further, because there is one thing that Adwords and pay-per-click in general offers that makes it stack up very well against more traditional forms of direct response advertising - and that is real time testing. With Pay per click your ad is live as soon as you finish setting it up. You can literally have people visiting your site right away. Pay per Click makes it very very easy to split test ads against one another, and Perry shows how to do this most effectively, and what simple changes can be made - in the add and in the sales copy of the landing page - that will as much as double conversion rates.

Perry’s consulting and online marketing operation is run from Oak Park, Illinois under the company name Perry S Marshall and Associates.

Nick is another online marketer who tells the story of being completely broke and then hitting his home runs all at once. In Nick’s case he found a system for estimating the value of a website to within a few dollars, and then replicating that websites success. it is this secret that he tells us about in Forex Enterprises, based on his 4 rules of what is essential to every website.

While the story isn’t an uncommon one, Nick goes the extra mile in what he promises people using his system. The copy claims that if you act on his system you can not fail. In todays online environment that is a big claim, but Forex Enterprises is a resource which claims the users need no special skills, no experience, no education, practically no capital and no luck or talent. In other words - if you do it - it works. And if it doesn’t there is a no questions asked refund policy.

Customers of Forex Enterprises certainly seem to support the claims above. The package comes with all the essentials included - a website, hosting and products are all already prepared, so even if you are a techno-phobe you can still get things up and running with a minimum of fuss. The product even gives detailed instructions of how to drive traffic to the site, which is an essential for any online business and usually the missing ingredient in products that include websites.

The Rich Jerk Ebook has gone through multiple revisions since it’s original release, and the business that is Rich Jerk has evolved to include websites, hosting and multiple other products. At it’s core the Rich Jerk book gives some basic information on how to get involved in Internet marketing and start making money. It is nothing particularly ground breaking and those who have hung around in Internet Marketing circles for some time will already have come across practically all of the content. however the book does package it all up and delivers it in a user friendly manner - which is somewhat surprising considering the marketing that sells it. In contrast to the marketing that gets a customer to buy the book, the book itself is written in a tame manner with only the occasional slip back “into character” to remind the reader how poor, ugly and inferior they are.

One consequence of the style of the rich jerk is that several people have been able to latch onto the marketing and pick up the Rich Jerk’s cast off customers. The most notable success was Holly Mann’s Honest Riches book, which was originally marketed entirely as an alternative to the Rich Jerk.

Perhaps the best value that can be taken from the Rich Jerk is not from buying products from him, but from observing the way he uses a gimmick to brand his entire operation, and then pushes all the right buttons in his customers to get them to buy.

“Millionaire maker” is certainly a grand title to live up to, but Dan certainly has the credentials to back up the claim. Dan has been a key part of the success of Gunthy-Renker Corporation from their very first infomercial “Think and Grow Rich”. Gunthy-Renker are now a massive corporation most well known for celebrity lead infomercials such as those by Vanna White and Tony Robbins. US Gold is another company which claims that it has twice been assisted by Dan Kennedy to increase it’s sales by millions of dollars.

Dan has also shown he can work with smaller businesses and turn them into equally profitable earners. His website offers proof of this in the form of a husband and wife team that came to Dan with an idea, but heavily in Debt. They quickly used that idea to generate a home based mail order business which generates profits of around $80,000 per month.

There are now a number of products that bear Dan’s name that it is not clear how much he has to do with as Glazier-kennedy is now a massive organization in itself. most recently this has lead to an embarrassing situation for Dan Kennedy where a forced continuity in one of his products has left a huge number of customers very angry. The ongoing monthly payment was not disclosed in any of the promotional material, and has resulted in multiple angry refund demands.

Holly found herself online income was around $700 per month, and so she made the incredibly gutsy move of packing up herself and her young child and moving to Thailand, where she knew the $700 would be more than enough to survive on comparatively comfortably. despite the struggle of a painfully slow internet connect it took Holly just 4 months in her Thai apartment building to grow her online income to over $12,000 per month. Most of this success she attributes to reading Mike Filsaime’s Carbon Copy Marketing course which emphasized the importance of a subscriber email list.

Holly’s most well known online work is “Honest Riches”, which was was cleverly marketed as the cheap alternative to “The Rich Jerk”. Honest riches piggybacked the success of the rich jerks book, and laid out many of the same ideas and concepts as the rich jerk in a format that beginners were able to relate to much more easily. In fact the two books and the marketing of each couldn’t have been more contrasting in style. The Rich Jerks website taunted people about being poor and about how much money he was making so easily, whereas Honest Riches was very sympathetic to the situation of those who were short on money and offered a cheap alternative and a promise to help them get to where they wanted to be. The customers searching for the Rich jerks book felt terrible after reading his copy, and then saw Honest Riches as the solution. It was a perfectly orchestrated campaign.

Joe calls his style of writing “hypnotic” because it grabs you, drags you in and practically forces you to keep on reading and processing everything that he is talking about. His marketing makes heavy use of the hypnotic features of his writing to make sure that out of the 4000+ advertising messages we are subjected to in a day, that his is the one which sticks.

He is an exceptionally prolific writer, and his books are eagerly anticipated and include multiple #1 bestsellers such as “Spiritual Marketing”, “The Attractor Factor: 5 Easy Steps For Creating Wealth(Or Anything Else) From The Inside Out”, and “Life’s Missing Instruction manual: The Guidebook You Should Have Been Given at Birth”. The Attractor Factor is also well noted as the book that beat the Da Vinci Code and harry Potter out of the #1 spots on Amazon.com. As well as over a dozen published books, Joe has multiple online publications which are very popular amongst internet marketers.

His Subliminal Manifestation series discusses many of the themes made popular by “The Secret” movie and Joe’s appearance in that movie certainly contributed to it’s success. He not only markets his own products, but he also acts as a consultant to other peoples businesses, showing them how to transform their profits, sales and the quality of client that their business attracts. His website claims that this stems from an ability to ‘tune in’ to what it is that potential customers really want, and then present it in such a way as to convince them a product is the perfect solution.

Jeff has tried several things since, but it seems to be that he has somewhat lost his mojo. The techniques and strategies that he is teaching don’t seem to have changed much in nearly a decade and a half, while the internet quite clearly has. Marketing to an internet audience is a medium that changes from month to month, and even day to day, and the need to stay up to date and in tune with what is going on. The problem appears to be repeating itself with Jeff’s students also rehashing the same ideas and systems that were new and fresh over a decade ago.

Most recently Jeff Paul has tried promoting heavily through infomercials on cable television stations. Judging by the number of complaints he made a lot of sales but has had a serious problem following through on the customer service required for the his “Make Money In Your Underwear” product line. The complaints all follow a familiar pattern: People who claim they were unknowingly signed up for forced monthly payments, products not being delivered, customer service that was non-existent or if you do get to talk to a person were hit with multiple attempts to upsell from a $50 program to a $3000 or even $12000 program.

Overall Jeff Paul has done his reputation a lot of damage over recent years by trying to push the same outdated material, and by not providing the backup to courses which he has put his name to.