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Jeff Paul

Originally educated as a financial planner, Jeff Paul became an extremely successful direct marketer after implementing some advice from Dan Kennedy. Jeff Paul was considered by many to have made innovative and exciting use of Dan Kennedy’s ideas. He had an uncanny way of turning words into cash in the early nineties while the internet was still in it’s infancy. The passion and advice he offered were relatively unique at this time on the internet, and those who followed his lead were able to make a lot of money.

Jeff has tried several things since, but it seems to be that he has somewhat lost his mojo. The techniques and strategies that he is teaching don’t seem to have changed much in nearly a decade and a half, while the internet quite clearly has. Marketing to an internet audience is a medium that changes from month to month, and even day to day, and the need to stay up to date and in tune with what is going on. The problem appears to be repeating itself with Jeff’s students also rehashing the same ideas and systems that were new and fresh over a decade ago.

Most recently Jeff Paul has tried promoting heavily through infomercials on cable television stations. Judging by the number of complaints he made a lot of sales but has had a serious problem following through on the customer service required for the his “Make Money In Your Underwear” product line. The complaints all follow a familiar pattern: People who claim they were unknowingly signed up for forced monthly payments, products not being delivered, customer service that was non-existent or if you do get to talk to a person were hit with multiple attempts to upsell from a $50 program to a $3000 or even $12000 program.

Overall Jeff Paul has done his reputation a lot of damage over recent years by trying to push the same outdated material, and by not providing the backup to courses which he has put his name to.

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