Having written direct response copy for hundreds of businesses in varying areas, Ray Edwards has become a much sought after direct response online copywriting specialist. His copy has a tendancy to make a website, in his words, “obscenely profitable”. Having written for clients includingMark Victor Hansen, Frank Kern, Alex Mandossian, Joel Comm, Stu McLaren, Jeff Walker, Brad Callen, Kirt Christensen and Jack Canfield, Ray’s client portfolio reads like a virtual who’s who of the Internet Marketing World.

Ray doesn’t only write web copy, but has produced radio and television commercials, fliers, billboards, one-sheets, direct mail letters, policy and procedures for corporate environments, email marketing campaigns, training manuals and also music-on hold scripts. His experience is sought after and he often appears at seminars to give his advice and insight on copywriting, as well as promotions and marketing. These seminars are organised for the top proffessionals in their respective fields and Ray finds himself shoulder to shoulder with others at the very pinnacle of their businesses.

As well as having published numerous articles in trade journals and writing for a range of web publications, Ray has also published one book and has several other books in development. He lists the following industries as a partial list of areas he has written sales copy for:

“…auto dealers, soft drink companies, attorneys, physicians, music stores, insurance companies, recording artists, nutritional supplements, web sites, construction firms, recruitment firms, weight loss clinics, motorcycle shops, real estate brokers, seminars, television programs, furniture companies, credit repair, gyms, auto mechanics.”

With such a wide range of experience and expertise to call on, together with a client list that is the envy of most other copywriters still working today, it is little wonder that Ray is so successful. Ultimately his success comes from knowing the buttons to push in a sales letter which will result in people turning plain webpages into sites that generate fantastic profits.

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