The Rich Jerk is many things. A website, an ebook, a person, and very possibly the most successful marketing gimmick in the internet’s history. The first few lines on the Rich Jerk’s website sum up the entire attitude “Let’s get something straight. I’m a jerk. I’m obnoxious. And I’m lazy. And I don’t care, because I’m FILTHY RICH.” The Rich jerk taunts his website visitors about how much money he makes and how much of a loser the visitor is because they are poor. It is very in your face advertising and extremely effective.

The Rich Jerk Ebook has gone through multiple revisions since it’s original release, and the business that is Rich Jerk has evolved to include websites, hosting and multiple other products. At it’s core the Rich Jerk book gives some basic information on how to get involved in Internet marketing and start making money. It is nothing particularly ground breaking and those who have hung around in Internet Marketing circles for some time will already have come across practically all of the content. however the book does package it all up and delivers it in a user friendly manner - which is somewhat surprising considering the marketing that sells it. In contrast to the marketing that gets a customer to buy the book, the book itself is written in a tame manner with only the occasional slip back “into character” to remind the reader how poor, ugly and inferior they are.

One consequence of the style of the rich jerk is that several people have been able to latch onto the marketing and pick up the Rich Jerk’s cast off customers. The most notable success was Holly Mann’s Honest Riches book, which was originally marketed entirely as an alternative to the Rich Jerk.

Perhaps the best value that can be taken from the Rich Jerk is not from buying products from him, but from observing the way he uses a gimmick to brand his entire operation, and then pushes all the right buttons in his customers to get them to buy.

Several individuals have had success with various programs and opportunities; however, The Federal Watch has recently endorsed Internet Multi-Millionaire Russell Brunson.

His realistic approach to making additional money online has changed the lives of thousands of people.

Russell delivers quality content and will even personally mentor you through the steps necessary to succeed in making money online.