Viral Marketing also referred as viral advertising, refer to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives, commonly used for product sales, through self-replicating viral processes, similar to the spread of other viruses. Simply put, it is a technique used to reach and affect an audience or to create “buzz” about a product or idea and spread it widely in a fastest manner.

A professor from Harvard Business School, Jeffrey F. Rayport, coined the term Viral Marketing in December 1996 article The Virus of Marketing for Fast Company, a business magazine that features innovation in technology, digital media and social responsibility. Later in 1997, a venture capital firm based in California, DFJ (Draper Fisher Jurvetson), managing directors Tim Draper and Steve Juvetson popularized the term to describe the Hotmails’ e-mail practice of attaching advertising for itself in outgoing mail from their users.

Viral marketing now is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. The biggest advantage of using viral marketing is that it helps you maintain a cost-effective level of brand awareness at all times. It is an extremely effective promotion strategy for a home-based or small businesses. Viral Marketing is the equivalent of the offline word of mouth advertising in which one person passes on a marketing message to another person and so on. When you have an online business, it is recommended to use viral marketing for it is a great way to market your products or services and increase your sales. The message spreads in a viral form in a manner similar to the spread of a common virus from person to person but not related to computer virus which infects computers automatically and cause problems.

The use of Viral Marketing is so simple yet it can seriously help you boost your profit, sales and profile. It can work for anyone without spending a single money on promotions and advertising. The concepts are available to everyone and it depends on you on how to maximize the use of it. It is a cost-free method for promoting a businesses and time and resources are easily available. But the strength of viral marketing depends on the transfer of messages from person to person and the disadvantage, may reach someone you rather not to be associated with and may lead to some spam issues.

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